Retail Congress Africa
Africa is without doubt the next “hot spot” for global retailers. At a time when other emerging markets are slowing, it’s ever increasing population, rapid urbanisation and improved internet and mobile phone penetration places it in a unique position on the global stage. Yet none can deny that the continent is a complex and challenging market in which to do business and retailers must be prepared to create flexible, sustainable business models to adapt to the region’s unique characteristics.
Following this prevailing sense of development and opportunity retailers are focusing on key areas for growth - progressing into new markets, updating mobile and online capabilities and understanding how to connect with new consumer groups who have more discretionary income at their disposal. Entirely dedicated to exploring the new trends and tendencies of this market, the 2015 Retail Congress Africa reflects this prevalent mood and this year’s theme has been defined as: ‘Driving the pillars of growth: Expansion, Innovation, Operational Excellence and Consumer Knowledge’
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