Country case study: KENYA: Vision 2030


Country case study: KENYA: Vision 2030

14:55 - 15:40 | Wednesday 4 November
| Stream A

Buoyed by the changing lifestyles of its citizens and positive economic growth projections Kenya has seen a rise in the number of malls major retail outlets encouraging international investment in the countries retail market. This session will explore opportunities in Kenya’s marketing considering: 
-    Which channels are winning or losing in the fight for consumers?
-    How is Kenya placed to support an entry strategy into East Africa?
-    How is the government’s development programme ‘Vision 2030’ supporting the retail industry?

​Moderated by: Titus Korir, Founder and Chief Executive Officer, Insight Retail East Africa

World Retail Congress Global Series

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