Country case study: KENYA: Vision 2030
Buoyed by the changing lifestyles of its citizens and positive economic growth projections Kenya has seen a rise in the number of malls major retail outlets encouraging international investment in the countries retail market. This session will explore opportunities in Kenya’s marketing considering:
- Which channels are winning or losing in the fight for consumers?
- How is Kenya placed to support an entry strategy into East Africa?
- How is the government’s development programme ‘Vision 2030’ supporting the retail industry?
Moderated by: Titus Korir, Founder and Chief Executive Officer, Insight Retail East Africa