Country Spotlight: NIGERIA – Engaging with a vibrant retail sector
Retail currently accounts for 29% of GDP in Nigeria – and its growing. It is considered one of the top, yet toughest Sub-Saharan African countries for retail business according the A.T Kearney’s Global Retail Development Index. What are the viable go-to market strategies and the supply chain hurdles retailers need to master as they enter this market?
Moderated by: Idy Enang, Managing Director, L'Oréal Central West Africa