Country Spotlight: NIGERIA – Engaging with a vibrant retail sector

Plenary

Country Spotlight: NIGERIA – Engaging with a vibrant retail sector

10:10 - 10:45 | Wednesday 4 November
| Plenary

Retail currently accounts for 29% of GDP in Nigeria – and its growing. It is considered one of the top, yet toughest Sub-Saharan African countries for retail business according the A.T Kearney’s Global Retail Development Index. What are the viable go-to market strategies and the supply chain hurdles retailers need to master as they enter this market?

Moderated by: Idy Enang, Managing Director, L'Oréal Central West Africa

World Retail Congress Global Series

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