Winning the war for the modern customer

Plenary

Winning the war for the modern customer

09:30 - 10:10 | Wednesday 4 November
| Plenary

The world’s most successful customer-facing business models are built on a simple truth – people now have real choice. They are developing a mind-set of being in the ‘business of being chosen’, shifting their emotional centre of gravity to the customer contact points. Engaging like never before in a highly emotional, forensically smart manner.

World Retail Congress Global Series

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