Adenike Ogunlesi

Industry expert

 Adenike Ogunlesi

Adenike Ogunlesi

Ruff 'N' Tumble , Chief Responsibility Officer and Owner

Adenike Ogunlesi is the Founder and Chief Responsibility Officer of Ruff ‘n’ Tumble, the foremost indigenous lifestyle brand operating to international standards in the design, production, and retail of children’s fashion for boys and girls from new born to sixteen years old.

Adenike comes from a proud tradition in fashion and retail.  Her mother, Mrs. Betty Okuboyejo owned fashion label ‘Betti-O’, famous for designing distinctive and flattering clothes with local fabrics (the Adire) for both sexes when western clothing was still the trend. Adenike’s extraordinary skills in fashion were kindled and developed when she worked as an assistant fashion designer in Betti-O under the mentorship of her dear mother.

Her need to get quality and colourful pyjamas for her children was what sparked her interest in children's clothing. In 2000 she passionately began to pursue her dreams by opening her first store in Lagos and since then her business has expanded rapidly into the indigenous retail giant it is today. Ruff ‘n’ Tumble operates a factory, warehousing, distribution, and presently 12 retail outlets in major cities in Nigeria.

Adenike is a seasoned entrepreneur and industrialist whose exceptional entrepreneurial and management skills have been recognized via a board appointment as a Director at Lafarge Africa Plc. She was an advisory board member of the Enterprise Development Services Centre (EDC) at the Pan African University’s Lagos Business School. She is a founding member and the first president of the Network of Entrepreneurial Women (NNEW) at the Nigeria Employer’s Consultative Association (NECA).

She is an advisory board member and mentor at WISCAR (Women in Successful Careers) which is a structured mentoring programme for young women. She is a mentor to aspiring entrepreneurs at FATE Foundation which fosters poverty alleviation and wealth creation via entrepreneurship and job creation and also a mentor at the MARA Foundation.

She is the coordinator of the Marriage and Family Life unit of the Catholic church of presentation, speaking, encouraging and developing families.

Adenike founded the Betti-O foundation, with the aim to develop and train young girls with the knowledge of the Adire fabric; and the Share Cuz ‘U’ Care foundation which promotes empathy, sharing, caring and leadership in Children particularly girls.

Adenike is a winner of numerous awards and an avid motivational speaker talking to women’s groups and young people whenever called upon.

She is happily married to Adegbola Ogunlesi, an industrialist in the beauty industry, and one of the founders of men’s fashion label, Sofisticat. They are blessed with 3 grown children.

World Retail Congress Global Series

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