Ailsa Wingfield

Industry expert

 Ailsa Wingfield

Ailsa Wingfield

Nielsen , Executive Director, Africa Marketing, Content and Communication

Ailsa Wingfield currently serves as head of Marketing, Content and Communication for Nielsen across Africa, with responsibility for building Nielsen’s reputation through knowledge creation and thought leadership development.  Ailsa has extensive experience in Africa working with global and local brands in multiple countries across the consumer goods and telecommunications industry.  

Ms. Wingfield has held numerous positions within the company, including Sub Sahara Africa Telecommunications business lead, managing client relationships and developing Retail and Consumer solutions.  She also headed up the Product Leadership portfolio, launching the ScanTrack and What’s in Store solutions in South Africa.  She began her career at Nielsen in client service where she provided strategic counsel to some of the largest consumer brands in South Africa, including Nestle, Reckitt Benckiser, Tiger Brands, AVI, L’Oreal, Danone, Nampak.  Ms. Wingfield has also worked for Nokia and Allianz. 

Ms. Wingfield has produced and published a number of content features, most recently including: Africa Prospects indicator (APi), Navigating the Africa Retail Distribution Labyrinth, Media and Mobile Strategies in Africa:  Look beyond the obvious, and Tapping into Africa:  Turning Opportunity into Possibility. 

She studied a Commerce degree at the Nelsen Mandela Metropolitan University (NMMU), and served local and national Vice President roles within the global student economics and commerce organization, AIESEC.  Ms. Wingfield currently resides in Johannesburg, South Africa with her husband and two sons.

World Retail Congress Global Series

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