Planet Retail , Chief Economist
Boris Planer is the Chief Economist based in Frankfurt. Boris specialises in macroeconomics and market trends, and is a regular speaker at retail events, usually with a focus on retail modernisation and investment opportunities in emerging markets. Before he became a Research Director, prior to his appointment as Chief Economist, Boris analysed Central & Eastern European markets for six years. Today, his research focus has broadened to include Sub-Saharan Africa, the Middle East, Emerging Asia and Latin America. He began building Planet Retail's macroeconomic database in 2002 and has expanded its coverage ever since. Boris has worked as a Retail Analyst since 1999.