Frans van der Colff
Fruit & Veg City , Head of Africa and International
Frans joined Fruit & Veg City in January 2011 to grow and run all operations outside of South Africa, currently in 12 countries.
Fruit & Veg City is the fastest growing supermarket chain in South Africa and its Food Lover’s Market is extremely well suited to the African and other emerging markets.
Frans joined Pick ‘n Pay as a Trainee Manager in 1988 holding many positions. In 2002 he was appointed the General Manager (and also a subsidiary Board Director of Pick ‘n Pay) of the Mini Market Brand. A year later he was appointed General Manager of the Franchise Division. The Franchise Division has grown to 320 stores currently doing ±R20 Billion in turnover and contributing almost 55% to Pick ‘n Pay’s net profit. In May 2008 Frans was appointed a Management Board Director in charge of Emerging Markets and Africa.