5one – A MasterCard Company , Subsidiary CEO
As 5one CEO, James has global responsibility for 5one operations in the UK, Europe, North America and South Africa. With an unerring focus on the business case and ROI for our clients, James has helped 5one to deliver success stories to our retail, CPG and financial services clients across the world through improving sales, margin and customer engagement for 5one’s clients.
In 2014, James oversaw the successful acquisition of 5one by MasterCard. 5one is now integrated as a key asset within the MasterCard Advisors business and James is leading the transition and integration of 5one IP and expertise into the MasterCard family and solutions set as well as the expansion of 5one into new international markets.
Previously held positions, including internal MasterCard positions
In 2002 James co-founded the 5one business. His career spans over 20 years in leading marketing services, CRM and insight consultancies in both independent start-ups and major corporate environments.
James has helped build 5one into a global consultancy providing services, advanced SKU level analytics and software to help retailers transform their business from product to customer-centric. Over the last 5 years, as well as growing its London office, James has overseen the launch of new operations in Paris, New York, Cape Town and Johannesburg.