Layi Gobir

Industry expert

 Layi Gobir

Layi Gobir

Smart Mark Limited , Founder and Chief Executive Officer

Layi Gobir is a serial entrepreneur and a pioneer in fashion retail in Nigeria and Ghana. Layi started his own marketing and distribution company – Smart Mark Limited in June 1998. Smart Mark has opened up the Nigerian market for a number of multinationals including Swatch, Sara Lee, Wella, L’Oreal, Nike, Levi’s, Converse, United Colours of Benetton, T.M Lewin, Unilever and now Tommy Hilfiger. The company employs over 500 people and was the first company to introduce door-to- door delivery of cosmetics and toiletries in Nigeria.
In 2003 he started a fashion retail chain - Fast Forward Stores, which now has over 60 stores in Nigeria and Ghana. A very successful online shopping platform has just been added to the brick and mortar stores.
In 2014, Layi returned to his roots in pharmacy practice with the launch of INVIVO – a large format Health & Beauty retail chain. Five outlets are scheduled to open in the first year.
As a Pharmacist and a graduate of INSEAD and Harvard Business School. Layi spent a number of years working for Pfizer and Hoechst in Nigeria.

World Retail Congress Global Series

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