Martin Butler

Industry expert

 Martin Butler

Martin Butler

Retail Author , Lecturer

Born into retailing, Martin Butler is a true hybrid, part retailer, part marketer and he uses this unique combination to inform his thinking. During a distinguished career in advertising and marketing Martin worked with a host of world-class clients in many international agencies including the Grey and Saatchi networks. In the 1980s he became one of London's youngest advertising agency owners by launching his own company, building it into one of the largest privately owned advertising & marketing groups in the UK. Martin has now sold his companies and spends much of his time researching, writing and lecturing on ‘winning the war for the modern customer’. He also enjoys running his interactive workshops for clients, regularly speaking at international business schools and conferences.
Martin is currently researching his new book about organisations on the journey towards customer obsession – to be published November 2015. His books include:‘People don’t buy what you sell….they buy what you stand for’, ‘The art of being chosen…secrets of success from the giants of retail’, ‘The essential steps towards customer obsession – (working title)

Martin and his family recently moved from London to Cape Town to enjoy their ‘African adventure’. Combining a passion for sport and red wine, Martin now lives on a golf course surrounded by world-class vineyards near Stellenbosch.


World Retail Congress Global Series

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