Tara Fela-Durotoye

Industry expert

 Tara Fela-Durotoye

Tara Fela-Durotoye

House of Tara , Chief Executive Officer and Creative Director

Leading beauty entrepreneur Tara Fela-Durotoye is the founder and current C.E.O House of Tara International. She is a veteran in the beauty industry, who pioneered the bridal make up profession in Nigeria.

In a series of firsts, she set up the first make up studio in 2004 and established the country's first make up school in 2005. Whilst the nation was yet catching its breath, she launched the Tara Product line, a brand that promotes ethics and ethnicity, by empowering young women for economic independence using the product narrative to share the African story.

Under her leadership House of Tara has truly become a national brand with 22 branches and over 100 employees and presence in most major cities across the country.

She has received several national and international Awards for her contribution to the industry and active role in Empowerment.

World Retail Congress Global Series

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